15 Smart Ways To Promote Your Business In 2022

With an increasingly competitive and technological marketing environment, advertising strategies have evolved rapidly. Gone are the days when you could rely on basic pamphlets and simple offers to bring in a steady stream of new customers.

This environment, combined with the ongoing Covid pandemic, has seen an immense shift to online marketing and business activities. While this may seem quite new to many businesses, it is also a perfect opportunity to utilize smart techniques to advertise your business. In this article, we’ll be covering fifteen smart and efficient methods to promote your business.

Ways To Advertise Your Business In 2022

1. Influencer Marketing

Whether it’s on Instagram, TikTok, Facebook, or most other social media sites, Influencer marketing has become a profitable and modern way of promoting your business. Influencers are individuals who have amassed many thousands of followers and can market your product, usually for a sum of money. This helps in increasing both sales and brand awareness for your business.

A great way to perform influencer marketing is through short videos, which can be done using an ad maker.

2. Online Giveaways

Giveaways are a great way for businesses to reach out to newer customers and keep their market engaged. For example, giveaways can have entrance prerequisites, such as ‘tag 2 of your friends’ or ‘post the giveaway graphic on your story to enter.’ These conditions help the post reach a broader audience and are highly efficient when it comes to marketing.

3. Paid YouTube/Video Advertising

Over the past decade, YouTube, as well as other online video platforms, have grown exponentially. Making tens of billions in ad revenue, paid Youtube ads are an immense industry and can be helpful to reach a large and targeted audience. These ads can be placed in various parts throughout the video depending on the type of ad you wish to use

For example, the most profitable advertisements are pre-roll or mid-roll videos, as users have to watch through multiple seconds of your video ad to get past. While it may sometimes be a hindrance, using an Ad Maker to create an innovative and attention grasping video can truly rake in customers.

4. Organic YouTube/Video Advertising

While paid ads are a great way to attract customers, creating your own videos can also help develop an extensive online base for your business. Depending on your industry and type of business, you can create educational, entertainment, or other videos to attract people to your business and increase awareness.

5. Social Media Ads

Social media advertisements are gradually developing into one of the largest paid advertising markets in the world. Not only is the percentage of people on social media increasing rapidly, but the ways in which ads can be designed and presented are also evolving. Here are some statistics on the current social media environment, which are sure to be surprising with their immense numbers.

Moreover, various platforms such as Facebook, Instagram, Snapchat, etc., offer space for paid advertisements. These come in multiple forms, from static posts to informative videos, which you can make in our practical ad maker!

6. Search Engine Optimization

Search Engine Optimization(SEO) refers to the process of making your online presence/website more accessible to people. This is a great way to improve your online visibility and can be done in various methods.

These are divided into on-page SEO, which deals with optimizing the content on your website, and off-page SEO, which focuses on backlinks and other factors to improve visibility.

7. Short Video Applications

TikTok, Instagram Reels, Snapchat Shorts, and many other applications allow users to create short videos within a few minutes in length. These apps are rising in popularity immensely due to various reasons covered in this article which explains the benefits of short videos over long videos.

Taking advantage of this is a great way to make your business known and involved with your audience. The best way to do this is to keep up with social media trends and use a video or ad maker to create short videos that follow along with the trends and showcase your business simultaneously.

8. Email Marketing

Marketing via mail has been around for many years now and is still one of the best ways to promote your business in 2022. Try InVideo’s ad maker to produce some eye-catching graphics and, combined with intelligent copywriting, grasp the attention of many new customers.

9.  Search Advertisements

Search advertisements on Google have been around for a long time and consist of a significant amount of online marketing. With support for various sizes of text and graphic ads, these are great for finding your target audience and directly marketing to them.

10.  Market Interaction

Interacting with your audience is one of the broader methods on this list, which is very important in today’s environment. Whether replying to comments or answering customer questions online, this will help develop brand image while also keeping your customers connected.

11.  Press Releases

Press releases are a great way to inform your market about various significant events and functions related to your business. These releases can be done through varied online/offline methods and should be decided based on your target audience.

12.  Interactive Video Events

With worldwide curfews and lockdown making physical events more difficult, many businesses have opted for online alternatives. For example, online fitness classes or financial webinars are great ways to interact with your audience while increasing awareness.

However, when doing such events, make sure you provide helpful information to your audience that they can benefit from. For example, performing a financial class on a highly technical level for a high school audience is more likely to confuse your listeners than help them.

13.  Event Sponsors

Setting up your event can be quite a hassle and also quite costly. The solution to this is to advertise yourself or become a sponsor in events that relate to your business. For example, if you have a food delivery business, sponsoring a food event will allow more people to see your name and pave the way for B2B growth. That being said, sponsorships can be pretty expensive, so make sure that the event(s) are profitable for your business.

14.  Television Advertisements

One of the more expensive options on this list, traditional television advertisements are still a great way to reach out to a broader audience. According to this study by Nielsen, 64% of time spent on TV is on cable and network TV, making traditional ads a great way to reach these audiences.

15.  Articles

Articles are a great way to keep your audience informed and attract customers to your business. Many studies have found that people are shifting from physical reading to online alternatives making the market much larger and perfect for advertising in 2022.

How To Make The Most Of These Advertising Methods

While all of these ways are great for promoting your business in the modern business world, this doesn’t mean that all of them will work perfectly for your business. This is because each marketing method works differently according to multiple factors such as audience, location, business, industry, etc.

So, when looking for ways to market your business, be sure to understand your target audience and how you can interact with them effectively. One great way would be video advertisements which can easily be made using InVideo! These videos can be utilized in many ways, such as social media ads or even Instagram Reels, and can be customized to match your business perfectly!