Many homes and properties are for sale, but how can you make yours stand out? One way is to use clear and eye-catching signs that show the best features of your listing. A survey conducted by Brandon Gaille’s website in 2017 showed that signs bring in 50% of new customers for new businesses.
In this article, we will show you the five kinds of signs that have helped many sellers close the deal.
Quality Signs Which Will Help You Sell Faster
To sell listings, real estate agents need to get buyers’ attention. The best way to do this is with real estate printing. This means making signs that don’t just look nice, but can also handle different weather.
Good signs make the properties look more valuable and interesting. FedEx Office, a company that helps small businesses with marketing, surveyed the importance of signage. The results were shocking: Almost 7 out of 10 (68%) customers think that a business’ signs reflect the quality of its products or services.
You need signs that make your properties stand out from others. By spending money on real estate signs, you can show buyers how great your listings are. Let’s see how the right signs can help you sell more.
For Sale Signs
A yard sign is often the first thing that buyers notice when they see a property on sale. It is a powerful marketing tool that can attract their attention and interest. Therefore, yard signs should be crafted with care and creativity to showcase the best features of the property and persuade potential buyers to take action.
To make your sign stand out from the rest, use large, bold letters that are easy to read from a distance. Include your company’s logo and contact information clearly to create a consistent and memorable brand identity.
Directional Signs
Directional signs are essential for leading potential buyers to your properties on sale. Online maps may not always provide accurate or updated directions, so these signs can supplement the missing or incorrect information.
To make your directional signs effective, they should have clear and legible fonts, bright and contrasting colours, and strategic placement to maximize visibility from afar.
The secretariat of the Seoul International Color Expo conducted research that revealed the importance of visual appearance for buyers. The research showed that 93% of buyers’ attention is captured by the colour, look, and feel of a product, which influences 93% of their purchase decisions. The other factors that affect buyers’ choices are textures, which account for 6%, and sounds and smell, which only make up 1%.
Put these signs on major roads that lead to your property. They should indicate what kind of listing you are offering, such as “For Sale” or “Open House”. This way, buyers will know that you are selling a property and where to find it.
Sandwich Boards
To attract more buyers and create a sense of urgency, use a well-designed sandwich board. Custom sandwich boards are essential for catching the eye and announcing viewing events. Use signs and arrows that are clear and concise to guide people to the house.
Make sure your board has the date, time, and location of your open house. The real estate agent’s name and contact information are a must—as is a “call to action” that will encourage buyers to come see your home – something as simple as “Come in and look around!” can do wonders.
Real Estate Flyers
A beautiful flyer can reveal the property’s story. An amazing one will emphasize its best features. It should include important information about the property, such as its price, size and special features.
Use high-quality and catchy images that highlight the best features of the house. Images are powerful memory boosters. Studies show that after 72 hours, people forget 90% of what they hear. But with relevant photos, they remember 65% of the information even after three days. That’s how high-quality imagery can enhance your brand’s message.
Feather Flags
Feather flags are attractive and visible, thanks to their curvy shape and vibrant colours. They can be strategically positioned to catch the eye of more people—boosting your real estate advertising! What’s great is that they are also versatile and convenient, as they can display various messages and are easy to set up and take down, making them perfect for high-traffic areas.
Align your feather flags with your brand identity; this will create a strong and memorable brand image. These flags are both fashionable and functional – ideal for drawing attention to your listings and, in the end, closing a deal.
Final Thoughts
To stand out in the crowded real estate market, you need effective strategies to sell your properties fast and at a high value. One of the key factors is the quality and variety of your real estate signs. They can attract more eyeballs and generate more leads for your listings. By investing in premium signs, you’re increasing the visibility and appeal of your properties.
Work with a reliable real estate printing company that can create long-lasting, personalized signs that showcase your properties and enhance your brand’s reputation. Don’t miss this opportunity to produce eye-catching, high-quality signs that will differentiate your properties and attract more buyers.